The Breakdown
A peek inside the chaos (and charm) of my process—where ideas start messy, get weirder, then somehow click into place. Pens are uncapped. Coffee is spilled. Magic happens.
Start with Scribbles
Every project starts with a pen (or five) and a messy page. I sketch out ideas fast and loose—exploring form, symbolism, and vibe before anything gets polished.
It’s less about perfection, more about potential.
Zoom & Refine
I zoom in, get picky, and start asking questions:
• Does it reflect the brand?
• Can it shrink and still shine?
• Is it memorable and meaningful?
This part is part science, part gut instinct.
Play with Context
I never design in a vacuum. Logos need to live—on packaging, websites, ads, merch. This is where I test how it holds up in the wild.
Want to work together? I promise to treat your brand like a puzzle I can’t wait to solve. Pens at the ready.
The Final Form
After all the folding, peeling, poking, and tweaking... this is where we land.
Simple. Smart. Thought-through.